Overview of the Video Transcription
The video transcription covers three main parts:
- Why to set up cloud infrastructures and how it helps expose data in new and exciting ways, especially with AI
- What does it look like for EHR data specifically, and what can be done with it
- How a tool like Salesforce comes into the mix in terms of activating that data in various ways
Key Takeaways
1. Cloud Infrastructure and Data Exposure
- Cloud infrastructure provides several advantages:
- Decreased costs (maintenance and capital expenditure)
- Improved availability and flexibility
- Easier infrastructure upgrades to keep up with evolving technologies (like AI)
- Better compliance and data security
- Improved interoperability by extracting data from closed-off systems
2. EHR Data and Utilization
- Common types of EHR data focused on by providers:
- Encounter data
- Appointment data
- Prescription data
- Interaction data
- Hybrid approach is recommended to manage clinical and non-clinical interactions with patients
3. Salesforce and Data Activation
- Patient acquisition and activation: Using data to curate personalized experiences
- Patient access: Enabling self-service options like chatbots, appointment booking, etc.
- Revenue cycle management: Leveraging data to improve patient engagement and reduce leakage
- Data monetization: Exposing data to partners (e.g., pharma, medical device companies) to drive growth and innovation
Overall Themes
- Establishing a trusted, single source of truth for data is crucial
- Unlocking data through cloud infrastructure enables various use cases and new capabilities
- Integrating tools like Salesforce helps activate the data and drive improved patient experiences and outcomes
- Data monetization is an emerging opportunity to drive growth and industry collaboration