Clear space

• Clear space distinguishes the logo from images, text, or other graphics that compromise its visibility. It gives the logo greater impact on the audience.

  

• The clear space around the logo must be equal to or greater than the size of letter “t” in the typelogo.

  

Sizing

• The ideal minimum height for the logo is 40px

  

Color and Contrast

• Correct way of using logo indifferent colored backgrounds.

  

Unacceptable Use

• Do not minimize less than 40px

  

• Do not Flip the Logo

  

• Do not Stretch

  

• Do not crop

  

• Do not add drop shadow / box shadow

  

• Do not use Stroke

  

• Do not change Colors

  

• Partnership & Pairings

  

Placements

• • Place the Logo in places which has great view such as corners.
  • Place the logos in less crowded areas of picture
  • At max contrast
  • Try to add semi transparent overlay for better visibily
  • Use Colored logo on White or Bright shaded Backgrounds
  • Use White logo on Dark shaded Backgrounds