Hoochat - Express Freely
Scope of Project
- Branding & Identity Design
- Product Design
- Web Design & Development
Visual Rebranding
The Concept
Hoochat is an anonymous mobile chat app that allows users to chat with each other without revealing their real identities. The app is designed to create a safe and secure space for people to connect with each other, without the fear of being judged or harassed.
The significance
Creating a safe and open space for people to express their thoughts and opinions without fear of being targeted is indeed a crucial need in today's digital landscape. Social platforms have made significant strides in addressing issues related to harassment, hate speech, and cyberbullying, but challenges remain.
Approach
Hello, Hoochat?
Our solution offer a reliable and secure mobile chat app that allows users to connect anonymously with others. Hoochat prioritizes user privacy and security by providing a completely anonymous platform.
Brand Identity
Previous visual identity
HooChat was originally called WhosThat, which alluded to the concept of engaging in a conversation without being aware of the identity of the person on the opposite end. To us, HooChat felt akin to a chat group on incognito.
Logo Ideation
Iterations
From WhosThat to HooChat
Final iteration
Visual Style
We went for a fun and youthful visual style that mainly consists of transparent pngs and bright colorful shapes in the background. Website illustrations also has a paper texture.
Rejected iterations
