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Introduction to AMD
- AMD is a ubiquitous technology company that provides support and technology for various applications like social media, streaming, search, video conferencing, collaboration, and productivity.
- AMD is known for its high-performance data center CPUs, called EPYC, as well as its GPU product line, Instinct, for AI and HPC acceleration.
- AMD also offers networking solutions like DPUs (Data Processing Units) and FPGAs (Field-Programmable Gate Arrays) for offloading and accelerating specific workloads.
- AMD has seen a significant market share shift in the data center market, particularly with its 4th and 5th generation EPYC processors (codenamed Milan and Genoa), capturing over 34% market share in just 5 years.
Why Choose AMD in AWS
- AWS launched its 7th generation instances based on AMD's 4th generation EPYC (Genoa) processors, which are designed to deliver the best x86 performance and price-performance in all of EC2.
- The 4th generation EPYC (Genoa) processors offer a 50% performance uplift compared to the previous generation, enabling customers to run their applications with half the number of instances or instance sizes, leading to a 37% OPEX savings.
- The performance and efficiency of AMD processors can significantly impact the overall OPEX, as infrastructure OPEX (general IT overhead) accounts for two-thirds of the total OPEX spend, and optimizing this can free up capital for investing in new technologies and business growth.
AI on AMD
- AMD offers a range of products, including EPYC CPUs and Instinct GPUs, to address different AI workloads and use cases.
- For training and large-scale real-time inference, AMD's Instinct GPUs are well-suited, while for mixed workload inference, small to medium models, and offline/batch inference, AMD's EPYC CPUs provide a practical and cost-effective solution.
- AMD's EPYC CPUs offer leadership performance and efficiency in classical machine learning, recommendation systems, and language models, as demonstrated by various benchmarks and use cases.
- AMD provides the Zen DNN plugin, which can be used with popular AI frameworks like PyTorch and TensorFlow, to further optimize the performance of AI workloads on AMD hardware.
- The Zen DNN plugin leverages AMD's architecture-specific optimizations, including graph optimizations, multi-threading, and low-level kernel optimizations, to deliver up to 52% performance improvements across various AI workflows.
Closing Thoughts
- AMD's EPYC CPUs can deliver 27-45% OPEX savings compared to competing solutions, enabling customers to reinvest those savings into innovation, business growth, or adopting new technologies like AI.
- Customers are encouraged to visit the AMD booth at the conference to explore the cost and performance optimization benefits of AMD-powered instances and engage with AMD and partner experts.