Utilizing Generative AI for Entertainment and Music Insights
Introduction
- Fedra Divis, the Head of the Solutions Architect team for the Commercial West team at AWS, introduces the session.
- She is joined by Glenn Walker, the Chief Data Officer and Senior Vice President of Data at Luminate, and Julian Pan, the Senior Vice President of Data at Luminate.
- The session focuses on the AI-powered entertainment and music insights that Luminate brings to the table using AWS's generative AI services.
Luminate's Background
- Luminate is a major provider of data to the music and entertainment industry.
- They compile and build the Billboard music charts and the Variety streaming original charts.
- Luminate has several products, including a music product that measures music consumption across 48 different international territories, a market share product, and an OTT streaming measurement product.
- They also have a market-leading metadata product and an insights team that provides consultative work to their customers.
Luminate's Data and Infrastructure Transformation
- Luminate ingests between 3.5 and 4 terabytes of data daily and has spent the past two years rebuilding their data infrastructure and data platform to scale with the industry's growth.
- They are now in the final stage of this project and are starting to migrate customers to their new next-generation platform.
- As a result, Luminate is now looking at advanced analytics, generative AI, and other technologies to provide more prescriptive knowledge to their customers.
Luminate's Generative AI Use Cases
- Luminate can provide insights to artist managers, such as where to tour based on historical sales data and venue-level information.
- They can also provide insights to marketers on the best places to advertise for artists.
Luminate's Generative AI Architecture and Implementation
- Luminate has built a new AI workflow using AWS services, including Amazon Bedrock, Amazon API Gateway, and AWS Lambda functions.
- They leverage both structured and unstructured data, as well as a combination of text-based and graph-based AI models, to provide accurate and trustworthy responses to their users.
- Luminate has also built a feature store to capture and associate various data points, allowing the AI agent to quickly access summarized and synthesized data.
- They have implemented a comprehensive evaluation and validation process to ensure the accuracy and correctness of the AI responses.
Conclusion
Luminate has leveraged AWS's generative AI services to build a robust and scalable solution that provides their customers with actionable insights and a conversational interface to interact with their extensive data sets. Their approach highlights the potential of generative AI in the entertainment and music industry.