AWS and partners come together to unlock customer outcomes with gen AI (PEX104)
Summarizing the Video Transcript
Key Takeaways
The opportunity for businesses to adopt generative AI solutions is massive, with estimates of $4 trillion in global gross value add and $143 billion in enterprise spend by 2026.
AWS is supporting its partners in the generative AI journey through various initiatives, including the Generative AI Center of Excellence and the Generative AI Competency program.
Differentiating your generative AI offering is crucial, and AWS encourages partners to use a "working backwards" approach to understand customer needs and create unique value propositions.
AWS offers co-marketing programs, funding, and other resources to help partners effectively go to market with their generative AI solutions.
Generative AI Opportunity
McKinsey estimates $4 trillion of global gross value add will flow into the economy due to generative AI.
IDC forecasts $143 billion in enterprise spend on generative AI in just a few years.
80% of AWS customers are working with partners to adopt generative AI solutions.
Generative AI is already a multi-billion dollar run rate business within AWS, growing at a triple-digit rate.
AWS Support for Partners
Generative AI Center of Excellence (CoE)
Provides partners access to the latest training, market data, research, use cases, and insights about AWS services.
The Partner Playbook for Generative AI is a top-downloaded asset.
Sales and technical training courses are available.
Generative AI Competency Program
Connects customers with validated partners to run generative AI solutions.
Provides financial incentives, marketing benefits, and connections to AWS experts.
Currently has 134 partners globally, including GSIs, ISVs, startups, and more.
Marketing with AWS
Differentiate Your Offering
Use the "working backwards" approach to understand customer needs and create unique value propositions.
Focus on areas like security, industry-specific solutions, and integrations with workloads like SAP, Oracle, VMware, and Microsoft.
Co-Marketing Opportunities
Develop a marketing plan to access funding and resources.
Leverage marketing development funds, customer success stories, and AWS marketing channels.
Participate in content campaigns, events, and joint go-to-market efforts.
Stay Informed and Engaged
Explore the Partner Marketing Central, APN blog, and Global Sponsorship Newsletter.
Participate in peer discussions through the AWS Peer Talks program.
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