AWS and Salesforce: Data and AI customer impact story (BIZ105)

Salesforce and AWS Partnership: Driving Data and AI Impact with Buyer's Edge

Introduction

  • The session aims to discuss how the Salesforce and AWS partnership is driving data and AI impact with one of their joint customers, Buyer's Edge.
  • Josh Taget, the CTO of Buyer's Edge, and representatives from Salesforce and Salesforce Strategic Tech Partnerships team participate in the discussion.

Buyer's Edge Overview

  • Buyer's Edge is a restaurant data analytics company that has grown significantly over the past 5 years, with 25+ different software systems and brands.
  • The company processes $60 billion in data annually and has faced challenges in managing data across multiple systems.

Addressing Data Management Challenges

  • To address the data management challenges, Buyer's Edge leveraged Salesforce as a central source of truth for customer data and Amazon Redshift for transactional data.
  • This integration allowed them to normalize data and ensure that all developers were speaking the same language.
  • The Salesforce and AWS partnership, specifically the Data Cloud and zero-copy capabilities, further simplified the data management process and reduced costs.

Unifying Data and Driving Insights

  • By unifying data in Salesforce and Redshift, Buyer's Edge was able to provide more valuable insights and analytics to their customers.
  • The ability to easily access and combine customer data with transactional data enabled them to identify trends, such as changes in chicken prices, and proactively suggest actions to their customers.

Embracing Conversational AI with Agent Force

  • Buyer's Edge was initially skeptical about conversational AI, but the integration with Agent Force has been a game-changer.
  • The ability to not only provide insights but also enable customers to take immediate actions, such as switching to a different distributor, within the conversation has significantly improved the customer experience.

Key Benefits and Future Opportunities

  • The Salesforce and AWS partnership has provided Buyer's Edge with cost savings, increased developer productivity, and the ability to quickly onboard acquired companies.
  • Looking ahead, Buyer's Edge is excited about the potential of using agent-based AI to further enhance their customer experiences and drive business outcomes.

Call to Action

  • Attendees are encouraged to visit the Salesforce booth and explore the opportunity to build their first agent in 15 minutes, as well as sign up for the Trailhead DX conference.
  • Additional resources and contact information for Salesforce representatives are provided.

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