AWS Marketplace everywhere: Buy with AWS (PEX102)

Overview of Buy with AWS

Problem Statement

  • The current software buying and selling journey is a circuitous path, involving multiple steps and stakeholders, and taking weeks or even months.
  • This increases the effort and cost for both buyers and sellers to acquire new customers.

AWS Marketplace Solution

  • AWS Marketplace offers a large selection of trusted software listings that run on AWS.
  • Buyers can purchase using their AWS account, payment method, and terms, resulting in a more seamless experience.
  • Sellers (ISVs, resellers, distributors) can more easily acquire new customers and streamline the onboarding process.

Buy with AWS

  • Buy with AWS is a feature that allows partners to embed a set of buttons on their website, enabling buyers to purchase software directly from the AWS Marketplace.
  • It helps streamline the buying journey, allowing buyers to use their AWS credentials and payment methods to purchase software on a partner's website.
  • For sellers, Buy with AWS can improve conversion rates and reduce customer acquisition costs by leveraging the AWS brand and trust.

Vendor.com's Integration with Buy with AWS

  • Vendor.com is a software marketplace that provides fair, pre-negotiated pricing for software without the need for negotiations.
  • Vendor.com has integrated with Buy with AWS, allowing buyers to access fair pricing on the Vendor.com platform and then complete the purchase directly through the AWS Marketplace.
  • Key benefits of the Vendor.com and Buy with AWS integration:
    • Buyers can discover fair pricing for software and then complete the purchase quickly and easily through AWS Marketplace.
    • Sellers (ISVs) can provide fair pricing to buyers and streamline the sales process, reducing customer acquisition costs.

Value Proposition

  • Fairness: Vendor.com provides pre-negotiated fair pricing for software, eliminating the need for lengthy negotiations.
  • Speed: The integration with Buy with AWS allows buyers to complete the purchase quickly, without the typical delays in the software buying process.
  • Ease: Buyers can use their existing AWS credentials and payment methods to purchase software on a partner's website, simplifying the experience.

Next Steps

  • ISVs, resellers, and distributors interested in participating in the Buy with AWS program can scan the provided QR code to access the onboarding guide and set up the experience on their own website.
  • Alternatively, they can work with integration partners who have built storefronts for the Buy with AWS program.

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