Build low-code AI with Salesforce and AWS (AIM281)

Collaboration between Salesforce and AWS

Key Takeaways

  • Salesforce and AWS have collaborated to create low-code platform solutions that developers and joint customers can use to build AI/ML applications and get the most value from the platforms.
  • Salesforce is leveraging various AWS services like Amazon SageMaker, Amazon Textract, and Amazon Comprehend to power its AI/ML capabilities in products like Salesforce Einstein, Slack AI, and Salesforce Industry.
  • Salesforce Data Cloud is a next-generation data platform built on AWS infrastructure, providing capabilities like model building, integration with AWS SageMaker and Bedrock, and more.

Salesforce Innovations

  • Salesforce has introduced Agent Force, which allows customers to build autonomous agents that can work within certain parameters and integrate with Salesforce's Customer 360.
  • Salesforce Data Cloud is a hyperscale data platform that enables customers to know their customers, connect and harmonize data, and deliver personalized experiences.
  • Salesforce Model Builder allows customers to bring their own predictive models and large language models (LLMs) from AWS Bedrock into Salesforce.

AWS Bedrock

  • AWS Bedrock is an API-based generative AI service that provides access to industry-leading foundational models like Cohere, Anthropic, Hugging Face, and Amazon's own models.
  • Bedrock offers a consistent API to access various text-to-text, text-to-image, and embedding models, enabling easy integration and customization.
  • Bedrock provides features like model evaluation, fine-tuning, and retrieval-augmented generation to help customers get the best model for their use cases.
  • Bedrock ensures security and compliance by keeping all data and model processing within the AWS infrastructure, with features like encryption, logging, and audit trails.

Bringing Bedrock Models into Salesforce

  • Salesforce customers can bring their own Bedrock models into Salesforce using the Model Builder feature, which provides a no-code way to connect and use these models across Salesforce applications like Agent Force, Flows, and Apex.
  • The Model Builder playground allows customers to test and configure the Bedrock models before using them in Salesforce.
  • Customers can then create prompt templates or custom actions in Salesforce to leverage the Bedrock models for use cases like summarizing account information, generating emails, and more.

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