Evaluate and deploy SaaS applications fast on AWS with AWS Marketplace (MKT106)

Key Takeaways

1. Adoption of SaaS: Organizations are rapidly prioritizing software-as-a-service (SaaS) as a key part of their digital transformation strategies, driven by the benefits of agility, decreased operational complexity, and faster innovation.

2. Challenges of SaaS Procurement: However, customers also face challenges in the SaaS procurement process, such as finding the right solutions, verifying fit, navigating the buying process, and deploying applications.

3. AWS Marketplace: AWS Marketplace is a platform designed to address these challenges and help customers strike a balance between innovation and governance/compliance when procuring SaaS applications.

AWS Marketplace Features

1. Finding Solutions:

   • Broad catalog of over 20,000 transactable listings, including 5,000+ SaaS products
   • Curated storefronts, search, and product details to aid discovery
   • "Buy with AWS" feature to seamlessly purchase from vendor websites

2. Trying Solutions:

   • SaaS free trials to evaluate solutions
   • Request demo and private offer capabilities to customize evaluations

3. Buying Solutions:

   • Flexible pricing models (pay-as-you-go, upfront contracts)
   • Self-service purchasing and private offers for custom terms
   • Financing options within AWS billing console

4. Deploying Solutions:

   • SaaS Quick Start feature to streamline deployment of necessary resources
   • Reduces time and effort for customers, enhances security and governance

Takeaways for Customers

1. Explore the AWS Marketplace catalog and leverage features like free trials, demos, and private offers to evaluate SaaS solutions.
2. Ask your SaaS providers about purchasing through AWS Marketplace and the benefits it can provide.
3. Connect with your AWS account manager to learn more about how AWS Marketplace can support your digital transformation initiatives.
4. Provide feedback through session surveys to help improve the content and features of AWS Marketplace.