Ferrari and Bloomberg transform end-user computing with AWS (EUC203)

Here is the detailed summary of the video transcript in Markdown format:

Welcome and Introduction

  • The session is hosted by Manir Murza, the Director of End User Computing at AWS.
  • Manir introduces the other speakers: Jovan Longobardi from Ferrari and Michael Beal from Bloomberg.
  • Manir emphasizes the importance of addressing customer constraints and challenges in the end-user computing space.

Key Constraints and AWS Approach

  • Manir discusses the key constraints customers face, such as cost, security, sustainability, and the need for flexibility and usability.
  • AWS aims to address these constraints by providing features like:
    • Multi-region resilience
    • Workspaces Core for easy on-premises to cloud transition
    • Secure browser-based solutions for cost-effective access

AWS Workspaces and AppStream

  • Manir highlights the benefits of AWS Workspaces, including its flexibility, choice, and usability.
  • AWS Workspaces is recognized as a leader in the Gartner Desktop as a Service Magic Quadrant.
  • Manir discusses the key features of AWS Workspaces, such as multi-region resilience, Workspaces Core, and the secure browser-based solution.
  • Manir also introduces AWS AppStream, which enables a zero-trust environment and is suitable for various industries, such as media, entertainment, and manufacturing.

Thin Client and End-to-End Solution

  • AWS offers a Thin Client solution that includes hardware and provides a comprehensive, secure, and cost-effective end-to-end user experience.

Vertical Focus: Healthcare

  • Manir discusses the specific challenges and requirements of the healthcare industry, and how AWS partners with Citrix and ControlUp to provide a tailored solution.

Cost Optimization and Scalability

  • Manir emphasizes the importance of cost optimization and scalability, particularly for contact centers with fluctuating demand.
  • AWS Workspaces and the use of pools and on-demand resources can help optimize costs and scale effectively.

Linux Integration and Performance Improvements

  • Manir highlights the broad range of Linux operating systems supported by AWS Workspaces and the recent performance improvements through the migration to M7 instances.

Ferrari's Journey with AWS Workspaces

  • Jovan Longobardi from Ferrari shares their journey in adopting AWS Workspaces to address challenges like agility, security, and cost-effectiveness.
  • Ferrari leveraged AWS services like Direct Connect and Lambda to automate the provisioning and de-provisioning of workspaces, resulting in significant reductions in time to delivery and incident management.

Bloomberg's Secure Data Sharing Solution

  • Michael Beal from Bloomberg discusses the challenge of securely enabling data scientists and researchers to evaluate and utilize Bloomberg's enterprise data products.
  • Bloomberg created a fully managed Jupyter environment powered by AWS, allowing clients to test and analyze data in a secure and frictionless manner, without the need for lengthy administrative tasks.
  • The solution leverages AWS services like EC2, VPC, and S3 to provide a secure, regional, and scalable data sharing platform for Bloomberg's clients.

Conclusion and Next Steps

  • Manir thanks the audience and encourages them to participate in the various sessions and activities available during the re:Invent conference.
  • He expresses excitement about the future and the continued innovations in the end-user computing space.

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