Gen AI and AWS Marketplace for the U.S. Intelligence Community (ICMP) (MKT103)
Gen AI and the AWS Marketplace for the US Intelligence Community
Introduction
Bryanna Tucci, ICMP lead at AWS, provides an overview of how Gen AI is transforming the public sector and the role AWS is playing in this transformation.
The session will cover:
Overview of Gen AI and its potential impact on the public sector
Presentation by Master Sergeant Will Haskell from the US Space Force on how he used ICMP to procure and deploy a Gen AI application
Overview of AWS Marketplace and its features for public sector customers, presented by Christine Williams
Deep dive on ICMP and a Q&A with Orval Phelps from the US government on how he has used ICMP
Gen AI and its Impact on the Public Sector
Gen AI is a powerful tool that can transform the way the public sector delivers services, enhances national security, and streamlines government operations.
Gen AI has the potential to:
Enhance local emergency response systems through predictive analytics
Improve urban planning and development
Provide personalized lesson plans for students
Reduce bureaucratic bottlenecks in processes like permitting
Bolster cybersecurity defenses
Support military logistics and strategic planning
Aid in intelligence collection and analysis
Assist in diplomatic efforts through language processing and cultural understanding
The White House has released a national security memorandum on AI, and AWS is positioned to help federal customers meet the requirements and guidelines set forth in the memo.
AWS Infrastructure for Gen AI
AWS provides robust infrastructure for building, deploying, and managing Gen AI applications, available in commercial AWS regions, AWS GovCloud, and even in the AWS secret and top secret regions.
Key benefits of the AWS infrastructure include:
Scalability to scale up and down based on demand
Security features to meet government compliance requirements
Access to a broad set of AI services and Gen AI applications
Robust storage and data processing capabilities
Edge computing capabilities for time-sensitive operations
Amazon Bedrock
Amazon Bedrock is a fully managed service that provides customers with a choice of high-performing foundation models from leading AI companies through a single API, alongside a broad set of tools and capabilities required to run Gen AI applications with security, privacy, and responsible AI.
Procurement Challenges and ICMP
Traditional software procurement is slow and cumbersome, ill-suited to the rapid pace of the cloud and AI development.
By leveraging existing cloud contract vehicles, customers in the public sector can use AWS Marketplace and ICMP to more rapidly procure and deploy third-party software solutions and Gen AI applications.
Master Sergeant Will Haskell's Experience with ICMP
As an intelligence analyst, Will Haskell needed a solution to improve search and data discovery capabilities in the classified regions.
He used ICMP to quickly procure and deploy a Gen AI application (Guru) that met his requirements for being air-gap-capable, model-agnostic, deterministic, and traceable.
ICMP allowed Haskell to get the software licenses and professional services bundled into one package, streamlining the procurement process.
AWS Marketplace Overview
AWS Marketplace is a digital catalog that enables customers to find, subscribe to, deploy, and govern software, data, and professional services.
Key features of AWS Marketplace include:
Finding and evaluating software solutions
Flexible purchasing options, including self-service, seller private offers, and channel partner private offers
Streamlined deployment through features like SaaS Quick Launch
Governance capabilities, such as private marketplaces and vendor insights
ICMP Deep Dive
ICMP is a version of AWS Marketplace designed for the intelligence community, providing access to software solutions and Gen AI applications in air-gapped regions.
ICMP partners have been vetted and approved for deployment in classified environments, and the program is aligned with existing cloud contract vehicles.
ICMP now offers the ability to procure professional services alongside software solutions.
Orval Phelps' Experience with ICMP
Orval Phelps, a senior program manager in the US government, has used ICMP to streamline procurement and deployment of various software solutions, including security and experimental products.
ICMP's private offer feature has allowed Phelps to customize solutions to his organization's unique mission requirements.
Phelps encourages other procurement officials to explore ICMP, as it can help the government move quickly and effectively to obtain the solutions they need.
Next Steps and Call to Action
Customers are encouraged to reach out to the ICMP team (icmp@amazon.com) to:
Explore the ICMP partner catalog and request demos or meetings
Streamline software renewals through ICMP
Provide feedback on desired solutions to expand the ICMP catalog
Independent software vendors, channel partners, and data/service providers are encouraged to get started with AWS Marketplace to begin the process of joining ICMP.
Attendees are encouraged to provide feedback through the session survey.
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