Integrating with Ease: How dra Closed More Deals by Leveraging Merge

The Challenge of Product Integrations

• 34% of software buyers prioritize integration capabilities as a top factor when making purchasing decisions.
• However, B2B SaaS companies struggle to build and maintain product integrations at scale:
  • Over 60% of B2B SaaS companies have built fewer than 9 integrations.
  • 70% of organizations take over 3 weeks to bring a single integration to market.
• Key challenges include:
  • Integrations breaking due to third-party changes
  • Communicating errors and issues to end-users
  • Discontinued integrated applications
  • Keeping up with different version changes

The Solution: Merge

• Merge offers a single API that allows developers to quickly add hundreds of product integrations.
• Merge helps with the entire life cycle of integrations, not just the initial build:
  • Integrations are built in weeks instead of quarters.
  • Merge handles maintenance and edge cases, ensuring integrations are battle-tested.
  • Merge provides integration observability, making it easy for non-technical teams to manage integrations.

The dra Story

• dra is a continuous security and compliance platform that requires integrations with various systems, including cloud services, ticketing, HR, and more.
• As dra's integration needs grew to over 30 HR systems, they turned to Merge to quickly enable these integrations.
• With Merge, dra was able to:
  • Save engineering hours by quickly enabling new integrations, often within a single sprint.
  • Unlock revenue opportunities by adding integrations that aligned with their customers' needs.
  • Improve customer satisfaction by providing a seamless integration experience.
• dra now manages over 1,300 connections across their customer base using Merge.

Learn More

• Visit Booth 2363 to learn more about Merge.
• Visit Booth 2358 to learn more about dra.
• Scan the QR codes to book a demo with either company.