Hype: New technologies often face a phase of excessive hype, where expectations may exceed reality. However, those who look beyond the hype can see the transformative potential.
Backlash: The hype phase is often followed by a backlash, where people become overly critical and forget that the technology is still in its infancy. This pattern has affected many new innovations throughout history.
New Normal: If a game-changing innovation is strong enough to manage the hype and backlash, it can eventually become the new normal, where we start to understand and accept how it will work with us and change things.