Learn how Ingram Micro can accelerate your AWS Marketplace business (COP101)

Here's a detailed summary of the video transcript in markdown format:

Ingram Micro: Accelerating Your AWS Marketplace Business

Introduction

• Presenters: Ivan Demoff, Global Cloud Program Manager, and Anastasia Quinn, Senior Program Manager at Ingram Micro
• Focus: How Ingram Micro's expertise in AWS Solutions and seamless integration with AWS Marketplace can help accelerate your business and unlock new growth opportunities.

About Ingram Micro

• One of the world's largest Distributors of Technology
• Proud to be named AWS Distributor of the Year
• Global presence in over 57 countries with 24,000 employees
• Reach nearly 90% of the world's population
• Specializes in helping organizations large and small to accelerate their Cloud adoption journey, optimize their spend, and unlock new growth opportunities with AWS and the AWS Marketplace.

AWS Marketplace

• A platform where thousands of customers can easily discover, purchase, and deploy third-party software and solutions
• More than 40% of software buyers have committed spend agreements with hyperscalers like AWS Marketplace, helping them save on AWS infrastructure while gaining access to a broad range of solutions
• This rapid spend commitment has provided ISVs and channel partners a significant opportunity to expand their business.

How Ingram Micro Can Help

1. Build:

   • Establish and strengthen your foundation within the AWS cloud ecosystem
   • Help technology providers scale and optimize their solutions on AWS Marketplace
   • Provide hands-on technical expertise, access to AWS best practices, and marketing resources
   • Offer pre-negotiated contracts through the Contract Alliance program to help partners sell more effectively and win more business.

2. Market:

   • Promote and position your solution on AWS Marketplace
   • Provide flexible go-to-market strategies to help you capitalize on the AWS ecosystem
   • Enable co-branded campaigns, demand generation tools, and partner portals to streamline the sales process and drive lead generation.

3. Collaborate:

   • Provide strategic Marketplace guidance to help navigate and make the best of your solutions
   • Actively connect ISVs and channel partners with the right stakeholders to help expand their network and provide new revenue streams
   • Offer customized storefronts tailored to your needs
   • Provide technical expertise to deliver top-notch solutions to your end customers.

Strategic Partnerships

• Ingram Micro has built strong relationships with a wide range of AWS solution providers, from infrastructure leaders to cybersecurity giants
• Dedicated resources specialize in each of these partners, providing a one-stop shop for partners and customers.

The Advantage Platform

• Ingram Micro's Advantage platform helps transform your business by providing a single user-friendly experience to access a broad range of Technology Solutions, including AWS Marketplace needs
• Offers benefits such as simplified billing and procurement, consolidated invoicing, easy management of subscription-based services, and access to customer data and insights
• Recently integrated with the AWS Management Console and APIs, allowing for seamless creation of new listings, resale authorizations, and offers.

Curated Purchasing Experience

• Ingram Micro can provide a customized AWS Marketplace branded storefront, allowing you to showcase your solutions directly to the customers of the AWS ecosystem
• These storefronts strengthen your brand presence and enhance customer trust by aligning your offerings with the AWS Marketplace catalog.

Conclusion

• Ingram Micro is your one-stop shop for growing your AWS business, offering technical expertise, Marketplace strategy, marketing resources, and sales support
• Dedicated to accelerating your AWS Marketplace business and helping you scale faster, operate more efficiently, and achieve greater success.