Learn how Ingram Micro can accelerate your AWS Marketplace business (COP101)

Here's a detailed summary of the video transcript in markdown format:

Ingram Micro: Accelerating Your AWS Marketplace Business

Introduction

  • Presenters: Ivan Demoff, Global Cloud Program Manager, and Anastasia Quinn, Senior Program Manager at Ingram Micro
  • Focus: How Ingram Micro's expertise in AWS Solutions and seamless integration with AWS Marketplace can help accelerate your business and unlock new growth opportunities.

About Ingram Micro

  • One of the world's largest Distributors of Technology
  • Proud to be named AWS Distributor of the Year
  • Global presence in over 57 countries with 24,000 employees
  • Reach nearly 90% of the world's population
  • Specializes in helping organizations large and small to accelerate their Cloud adoption journey, optimize their spend, and unlock new growth opportunities with AWS and the AWS Marketplace.

AWS Marketplace

  • A platform where thousands of customers can easily discover, purchase, and deploy third-party software and solutions
  • More than 40% of software buyers have committed spend agreements with hyperscalers like AWS Marketplace, helping them save on AWS infrastructure while gaining access to a broad range of solutions
  • This rapid spend commitment has provided ISVs and channel partners a significant opportunity to expand their business.

How Ingram Micro Can Help

  1. Build:

    • Establish and strengthen your foundation within the AWS cloud ecosystem
    • Help technology providers scale and optimize their solutions on AWS Marketplace
    • Provide hands-on technical expertise, access to AWS best practices, and marketing resources
    • Offer pre-negotiated contracts through the Contract Alliance program to help partners sell more effectively and win more business.
  2. Market:

    • Promote and position your solution on AWS Marketplace
    • Provide flexible go-to-market strategies to help you capitalize on the AWS ecosystem
    • Enable co-branded campaigns, demand generation tools, and partner portals to streamline the sales process and drive lead generation.
  3. Collaborate:

    • Provide strategic Marketplace guidance to help navigate and make the best of your solutions
    • Actively connect ISVs and channel partners with the right stakeholders to help expand their network and provide new revenue streams
    • Offer customized storefronts tailored to your needs
    • Provide technical expertise to deliver top-notch solutions to your end customers.

Strategic Partnerships

  • Ingram Micro has built strong relationships with a wide range of AWS solution providers, from infrastructure leaders to cybersecurity giants
  • Dedicated resources specialize in each of these partners, providing a one-stop shop for partners and customers.

The Advantage Platform

  • Ingram Micro's Advantage platform helps transform your business by providing a single user-friendly experience to access a broad range of Technology Solutions, including AWS Marketplace needs
  • Offers benefits such as simplified billing and procurement, consolidated invoicing, easy management of subscription-based services, and access to customer data and insights
  • Recently integrated with the AWS Management Console and APIs, allowing for seamless creation of new listings, resale authorizations, and offers.

Curated Purchasing Experience

  • Ingram Micro can provide a customized AWS Marketplace branded storefront, allowing you to showcase your solutions directly to the customers of the AWS ecosystem
  • These storefronts strengthen your brand presence and enhance customer trust by aligning your offerings with the AWS Marketplace catalog.

Conclusion

  • Ingram Micro is your one-stop shop for growing your AWS business, offering technical expertise, Marketplace strategy, marketing resources, and sales support
  • Dedicated to accelerating your AWS Marketplace business and helping you scale faster, operate more efficiently, and achieve greater success.

Your Digital Journey deserves a great story.

Build one with us.

Cookies Icon

These cookies are used to collect information about how you interact with this website and allow us to remember you. We use this information to improve and customize your browsing experience, as well as for analytics.

If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference.

Talk to us