Maximize the efficiency of your AWS Marketplace sales operations (PEX115)
Maximizing the Efficiency of Your Marketplace Sales Operations
AWS Marketplace and AWS Partner Central
AWS Marketplace is a digital catalog where customers can find, buy, and immediately start using software and services.
AWS Partner Central is the combined experience of the Marketplace motion and the Partner Network motion, providing a unified go-to-market for all AWS partners.
Key Insights and Analytics
Marketplace Engagement Score:
Represents the overall likelihood of a customer account to procure a solution via AWS Marketplace.
Coupled with a Solution-level Engagement Score, which indicates the likelihood of a customer needing a specific solution.
Partner Matching Engine Insights:
Provides insights into how AWS uses the partner matching engine to distribute customer referrals across partners.
Helps partners understand how to maximize the likelihood of being recommended by AWS.
Opportunity Insights and Benchmarks:
Provides insights into your sales pipeline, including stall ratio, win ratio, and loss ratio, benchmarked against AWS standards.
Helps partners identify areas of their business that need attention and where they are performing well.
New Co-Sell Features
Solution Tagging:
Helps partners contextualize their solutions with the business problem and customer use case.
Improves discoverability and provides better insights into which solutions are performing well in different customer territories and regions.
Correlation of Sales Deals with Marketplace Fulfillment:
Provides partners with insights into the return on investment (ROI) of their sales and marketing efforts.
Helps partners improve sales velocity and reduce duplicated efforts.
Partner Connections:
Unlocks the entire AWS Partner Network, allowing partners to find, connect, and collaborate with other partners that complement their solutions or help them penetrate new market segments.
Provides AI-powered recommendations and the ability to curate partner search criteria.
Enables real-time deal progression visibility and collaboration between partners.
Next Steps
Leverage the new insights and analytics to streamline your sales operations.
Explore the new co-sell features, such as partner connections, to expand your reach and collaboration.
Provide feedback and engage with the AWS team to help shape the continued evolution of these features.
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