[NEW LAUNCH] Practical generative AI using Amazon Nova (AIM398-NEW)
Amazon Nova: Transforming Business through Generative AI
Overview of Amazon's Generative AI Adoption
Businesses are leveraging Amazon's Generative AI (GEN) models to drive efficiencies across their teams, deliver exceptional customer experiences, and boost revenue.
Examples include intelligent document processing, workflow automation, domain expert assistance, customer service assistance, incident and case management, and hyper-personalized customer experiences.
Amazon itself is using GEN models across various internal applications, such as:
Amazon Ads using multimodal content generation to lower the barrier for video ad creation.
Amazon's legal and finance teams using GEN to drive efficiencies in complex use cases like analyzing thousands of documents and checking cash flow across multiple sources.
Introduction to the Amazon Nova Family
Amazon Nova introduces six models in total:
Four intelligent understanding models: Micro, Nova Light, Nova Pro, and the upcoming Nova Premier.
Two creative content generation models: Nova Canvas and Nova Real.
Key Attributes of Amazon Nova Models:
Incredibly fast, cost-effective, and designed for ease of use with customer data and systems.
Support a wide range of tasks across 200+ languages and multiple modalities.
Amongst the fastest and most cost-effective models in their respective intelligence tiers.
Secure by design with safety and responsibility built into the foundations.
Deeply integrated with Bedrock services for optimal performance and latency.
Differentiating Capabilities of Amazon Nova
Long Context Performance: Amazon Nova models are designed to handle long-form content, achieving 97-99% performance on tasks like finding content hidden in long text documents.
Customization and Price-Performance: Amazon Nova offers models across four tiers (Premier, Pro, Light, and Micro), allowing customers to optimize for their specific price and performance needs.
Industry-Leading Price-Performance: Amazon Nova models are at least 75% more cost-effective than other models available on Bedrock, Amazon's ML platform.
Customer Showcases
AWS Support: Using Amazon Nova, AWS Support is transforming its technical support experience by building AI agents that can solve problems in a fraction of the time and effort compared to human support.
Prime Video and Amazon MGM Studios: Leveraging Amazon Nova's native video understanding, the team created a high-quality, theatrical-style recap of an entire TV series season in just a few hours.
Amazon Q Developer: Using Amazon Nova, the Amazon Q team built a capability to help developers quickly inspect and understand the state of their AWS resources, with 94.3% accuracy.
Amazon Ads: Amazon Ads is using Amazon Nova Reel to generate high-engagement video ads at an affordable price, lowering the barrier for advertisers to create video content.
Getting Started with Amazon Nova
Explore the Amazon Nova models and their capabilities using the QR code provided.
Run evaluations comparing Amazon Nova in your Amazon Bedrock implementations.
Test Amazon Nova on the Amazon Bedrock Playground.
Check out the product guidance and quick-start guides available via the QR code.
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