Focusing on Industry-Specific Solutions: AWS is shifting its go-to-market approach from a horizontal model to a vertical one, aligning partner and solution teams to deliver industry-specific use cases.
Evolving Partner Solutions and Customer Needs: The partner solutions landscape is evolving to match the changing needs of customers, moving from simple lift-and-shift to industry-specific, cloud-based SaaS and managed services offerings.
The Power of Three: AWS emphasizes the importance of consulting partners, ISVs, and AWS working together to fill solution gaps and create repeatable, scalable solutions.
Generative AI Transformation: AWS is democratizing access to building and using generative AI technology, enabling companies of all sizes and industries to accelerate their AI initiatives.
Delivering Industry-Specific Solutions: AWS is focusing on industry-specific use cases, building solutions with partners, and delivering them as managed services or SaaS offerings to unlock value for partners and customers.
Flywheel Approach: AWS and its partners follow a flywheel approach, starting with customer use cases, building solutions, and delivering them to customers, then iterating on the next use case based on customer and partner feedback.
Industry Examples: Examples include Aston Martin using AWS and Data Reply's AI modeling capabilities to improve customer predictability for new vehicle launches, and Deloitte's ConvergeHEALTH platform being used to deliver the Moderna COVID vaccine faster.
Partner Competencies and Opportunities: AWS has defined 18 industry competencies, 19 use case competencies, and 4 workload competencies, creating opportunities for partners to specialize and deliver value.
Partner Engagement and Enablement: AWS provides various tools and platforms, such as AWS Marketplace and the AWS Solutions catalog, to help partners bring their solutions to market and engage with customers.