Reimagine business intelligence with generative AI (BSI101)

Here is a detailed summary of the video transcription in markdown format, broken into sections for better readability:

Introduction

  • The session is presented by Jesse Gebhardt, the leader of the QuickSight Solution Architecture team worldwide.
  • He will be joined by two customers, Michael Privat from Availity and Steve Bailey from Anthology, who will share their journeys using QuickSight and Amazon Q.
  • The session will cover how generative AI can help reimagine the capabilities of business intelligence.

Amazon QuickSight Overview

  • QuickSight is a unified BI service that provides a consistent experience across various BI and analytics capabilities.
  • It offers a serverless architecture, flexible pricing models, and tight integration with AWS security frameworks.
  • QuickSight has over 100,000 customers across different industries and geographies.

The Evolution of BI Capabilities

  • In the 80s and 90s, BI was mostly static, tabular reporting accessible to a small group of highly skilled developers.
  • In the late 2000s, the dawn of interactive, drag-and-drop dashboarding empowered business and data analysts.
  • However, this often led to a proliferation of similar dashboards to answer follow-up questions.

Generative AI and BI

  • Generative AI is good at accessing broad knowledge and performing specific tasks like summarization and learning assistance.
  • BI is designed to answer precise questions, automate data transformation, and provide data lineage and governance.
  • The combination of these two capabilities leads to "Generative BI", which is the focus of this session.

Amazon Q in QuickSight

  • Amazon Q in QuickSight has three main capabilities:
    1. Empowering authors (analysts) to build dashboards and find insights more proficiently.
    2. Enabling readers (end-users) to get executive summaries and ask follow-up questions.
    3. Facilitating storytelling to communicate insights and drive decision-making.
  • These capabilities can also be embedded into applications.

Demonstration

  • The demonstration showcases how to use Amazon Q in QuickSight to:
    • Build visuals, calculations, and refine dashboards using natural language prompts.
    • Perform Q&A on data to answer both vague and specific questions.
    • Generate data stories to communicate insights in an interactive, secure, and easily updatable format.

Customer Journeys

Availity

  • Availity is a healthcare technology company that facilitates communication between healthcare providers and insurance plans.
  • Availity uses QuickSight and Amazon Q to enable self-service for their internal users and customer-facing products.
  • Strategies include providing starter dashboards as "jumping-off points" for users, generating data stories, and empowering users to build their own dashboards using natural language.

Anthology

  • Anthology is an educational technology company that provides various EdTech solutions.
  • Anthology uses QuickSight and Amazon Q to deliver insights to their customers across their product portfolio.
  • They embed the QuickSight experience within their own Illuminate product, allowing customers to explore data, ask questions, and access summaries in plain language.
  • Anthology is looking forward to leveraging the generative BI capabilities, such as data stories, to further enhance their customer experience.

Getting Started

  • There is a 30-day free trial available for new QuickSight users, with access to the Q capabilities.
  • The QuickSight community is recommended as a one-stop resource for learning materials, demos, and Q&A forums.
  • The session highlights upcoming BI-focused sessions at re:Invent, including a hands-on workshop for trying out Amazon Q in QuickSight.

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