Reinventing Entertainment: Embracing the Future of Media and Entertainment
Key Takeaways
The entertainment industry is undergoing a vast transformation driven by generational preferences, technology convergence, and evolving consumer behavior.
Customers are expanding their intellectual property across multiple domains, leveraging insights from first-party data across their networks.
AWS provides the deepest industry expertise and purpose-built tools to help customers transform their product offerings and experiences.
Innovative customers like Epic Games, The New York Times, and NBCUniversal are leveraging AWS services to navigate media convergence.
Industry Trends and Disruptions
Changing consumer behavior, especially in younger audiences, is transforming the way content is consumed.
Technology convergence driven by cloud computing, data, generative AI, and purpose-built services in gaming and media is enabling faster product propositions.
Advancements in digital graphics, live streaming, and advanced monetization tools are leading to more immersive and personalized experiences.
Opportunities and Growth
The entertainment industry is projected to hit over $1 trillion in revenue this year, with 35% from online video and 25% from games.
The industry is adapting to the global phenomenon of gaming, with over 3.5 billion people playing games every week.
Audiences demand more interactive and immersive content, leading companies to diversify their offerings and establish a presence across multiple platforms.
AWS's Role in Reinventing Entertainment
AWS has a 15-year journey of service launches, from Amazon CloudFront CDN to the recent AWS Deadline Cloud and MediaLive Anywhere.
AWS is empowering customers to harness new technologies, such as generative AI, for groundbreaking innovations in content creation, localization, video semantic understanding, and game development.
AWS Clean Rooms now supports multiple data sources and clouds, enabling secure collaboration between companies and their partners without copying or sharing data sources.
Customer Spotlights
Epic Games leverages AWS services to introduce new ways for artists and brands to bring dynamic content into Fortnite and empower convergence across mediums.
The New York Times has evolved beyond traditional publishing, expanding into gaming, streaming, and AR experiences.
NBCUniversal has collaborated with AWS to enhance their streaming experiences, boost reach and monetization, and scale operations for large live events.
Industry Leaders Perspectives
Comcast's Fraser Sterling emphasizes the importance of robust connectivity, innovative experiences, and meeting customers where they are.
FanDuel's Jaya Kolhatkar highlights the significance of data infrastructure, insights, and personalization in delivering engaging customer experiences.
The Future of Entertainment
Emerging technologies like generative AI are poised to transform content creation, customer experiences, and business models.
The convergence of gaming, entertainment, and immersive experiences, powered by advanced connectivity, is shaping the future of the industry.
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