Responsible AI with Amazon Bedrock Guardrails (IDE205)

Responsible AI with Amazon Bedrock Guard Rails

What is Responsible AI?

  • Responsible AI is the practice of designing, developing, and using artificial intelligence technology to maximize benefits and minimize risks.
  • AWS has identified 8 key dimensions of responsible AI:
    • Controllability
    • Privacy and Security
    • Safety
    • Fairness
    • Veracity and Robustness
    • Explainability
    • Transparency
    • Governance

Potential Issues without Responsible AI

  • Unintended disclosure of proprietary information
  • Inconsistent brand voice and messaging
  • Regulatory non-compliance
  • Unwanted hallucinations
  • Bad PR and reputation, legal liabilities, and decreased customer trust

Amazon Bedrock Guard Rails

  • Amazon Bedrock Guard Rails is a feature that allows you to implement application-specific safeguards based on identified policies for responsible AI.
  • Key features:
    • Prompt Attacks: Filters to prevent users from overriding system instructions.
    • Profanity Filter: Detects and blocks profane words.
    • Harmful Categories: Detects and blocks user input related to hate, insults, sexual violence, and misconduct.
    • Sensitive Information Filters: Blocks or masks sensitive information like addresses, emails, credit card numbers, etc.
    • Deny Topics: Allows you to deny specific topics that are not relevant to your application.

Benefits of Using Amazon Bedrock Guard Rails

  • Protects your company's brand and ecosystem while keeping conversations on track.
  • Ensures that conversations with customers are answered as you would answer them yourself.
  • Helps maintain customer trust and satisfaction by preventing unintended issues.

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