Securing AI-driven applications with Auth0 by Okta and Amazon Bedrock (AIM246)

Customer Identity and Access Management for SaaS Applications and GenAI

Introduction

  • The presentation covers the importance of customer identity and access management, particularly in the context of SaaS applications and emerging technologies like Generative AI (GenAI).
  • The speaker, Andre Escobar, is a Senior Manager for Field Solutions at Okta, with nearly 20 years of experience as a developer.

Customer Identity

  • Customer identity is the experience a user has when accessing an application for the first time, such as signing in and accessing the application.
  • This experience is crucial, as companies are not just software providers but experience providers.
  • Customer identity applications like flowers.com and Capital One showcase the importance of easy login and smooth checkout experiences.

Challenges in Building Customer Identity Infrastructure

  • Building a simple login system with email and password can quickly become complex as businesses start adding features like social login, user management, email servers, integrations, and security measures.
  • This can lead to building and maintaining a significant infrastructure, distracting from the core product development.

Safeguarding Customer Identity

  • Businesses need to consider various security measures to safeguard customer identity, such as bot detection, breach password detection, suspicious IP throttling, and multi-factor authentication (MFA).
  • Adaptive MFA, where the context of the user's actions triggers additional authentication, is recommended.
  • Auth0 platform provides these security features out-of-the-box, helping businesses focus on their core products.

Authorization for Generative AI (GenAI)

  • With the rise of GenAI, businesses need to consider authorization requirements for these AI agents.
  • Key considerations include:
    1. AI agents need to know the user's identity to access relevant data.
    2. AI data access must consider the user's permissions to ensure access to only the relevant documents.
    3. AI uses a lot of asynchronous interactions, which require ongoing authorization checks.
    4. AI agents need to call APIs on the user's behalf, requiring authorization checks for the APIs.

Bedrock and Auth0.ai

  • Okta has integrated Amazon Bedrock, a platform for building generative AI applications, with the Auth0 platform to demonstrate secure authentication and authorization for GenAI use cases.
  • The presentation includes a live demo of the "MarketZero" application, showcasing how the Auth0 platform can be used to secure GenAI applications.
  • Attendees are encouraged to scan a QR code to access the Auth0.ai page and try the demo themselves.

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