Simplify business scenario analysis with Amazon Q in QuickSight (BSI104-NEW)

Summary

Introduction

  • The speaker, Zach, is introducing the topic of data visualization and how it can be used to solve real-world problems.
  • He discusses Amazon QuickSite, a BI (Business Intelligence) service, and its growing list of customers and benefits.
  • Zach highlights QuickSite's capabilities, including interactive dashboards, reporting, and the recently launched Amazon Q, which provides natural language functions for data insights.

Challenges Faced by Business Managers

  • Many business managers, who are not data analysts, struggle with performing data analysis for their job responsibilities.
  • They often feel overwhelmed, frustrated, and end up relying on data analysts to provide the required insights.

QuickSite's Scenario Analysis Capabilities

  • Zach introduces the new "Scenario Analysis" feature in QuickSite, which is now in preview.
  • This feature aims to simplify the process of solving complex business problems, providing a purpose-built experience familiar to BI users.
  • The key aspects of this feature include:
    • Agentic analysis: Automatically suggests approaches to analysis and executes them.
    • Purpose-built experience: Provides a familiar context for analysis with tables, visuals, and natural language integration.
    • Reusable and extensible: Allows users to update data, conditions, and analysis steps as needed.

Customer Showcases

  1. Rar Pacific Company:

    • Rar Pacific is a fourth-generation family-owned business and a leader in reusable packaging.
    • They faced challenges in developing BI solutions and reaching beyond their edge users (operators) to analysts and executives.
    • By integrating QuickSite, Rar Pacific was able to build dashboards quickly and provide data insights to their customers, enabling them to make informed decisions.
    • They are now exploring the Scenario Analysis feature to enhance their machine learning-based edge applications and improve the productivity of their analysts.
  2. GoDaddy:

    • GoDaddy is a large company dedicated to providing digital tools and services to small businesses.
    • They recently started adopting QuickSite and explored the built-in generative AI functionality, including Data Q&A.
    • GoDaddy then piloted the Scenario Analysis feature to help their internal stakeholders (product managers, marketers, etc.) explore new metrics, diagnose root causes, and understand the potential impact of changes on their initiatives.
    • The demo showcases how GoDaddy used Scenario Analysis to combine data sets, analyze trends, identify root causes, and plan for future actions.

Conclusion

  • Zach encourages the audience to try out the Scenario Analysis feature in QuickSite and explore the community for further support and learning.
  • He emphasizes the potential of this new capability to empower business users and improve the efficiency of data analysis.

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