Supercharge your growth and capabilities with partner programs (PEX110)

Summary of the Video Transcription

Who We Are and Our Mission

  • The team presenting is called PartnerCore Worldwide Public Sector, and their mission is to help partners grow and accelerate their business in the public sector.
  • Public sector at AWS includes five verticals: government, education, public healthcare, non-profit, and aerospace.
  • The presenters, Mike Cannady and Mayssa Haddad, have extensive experience working with AWS and in the public sector.

Supercharging Your Growth and Capability

  • The presenters use the term "supercharge" to describe their approach to programs, similar to how electric vehicle charging or high-speed trains have evolved to enable faster acceleration.
  • The goal is to provide partners with the tools, funding, and capabilities to help them rapidly grow their business with AWS in the public sector.

Build Programs

  • The PartnerTransformation Program (PTP) and its Targeted Transformation Modules (TTMs) help partners develop their AWS business, with a recent focus on generative AI.
  • The Business Outcomes Xcelerator (BOX) program helps partners build outcome-focused solutions for line-of-business buyers.

Market Programs

  • The Think Big for Small Business (TBSB) program supports small and minority-owned partners with funding, marketing, and technical support, helping them achieve accelerated growth.
  • The Competency program allows partners to demonstrate expertise in specific industry or technical areas, with new benefits for public sector competency holders.
  • The Managed Service Provider (MSP) program has been updated with new benefits, such as the Migration Acceleration Program (MAP) for MSPs.

Sell and Grow Programs

  • The ISV Accelerate program provides co-sell support and engagement from AWS sales teams to help partners grow their software business.
  • The AWS Marketplace is a key channel for partners to sell to public sector customers, with benefits such as access to existing contract vehicles.

Resources and Next Steps

  • The presenters encourage attendees to scan QR codes for program updates and blog subscriptions, and to attend Ruba Borno's keynote for new announcements.
  • Attendees are invited to connect with the presenters on LinkedIn for any follow-up questions.

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