Unleash innovation with generative AI models from AWS Marketplace (MKT110)

Unleashing Innovation with Generative AI Models from AWS Marketplace

Introduction

  • The speaker, Leno Piperi, is a senior solutions architect with AWS Marketplace.
  • Organizations are harnessing large language models and foundation models to build generative AI applications that deliver new experiences for customers and employees.
  • AWS makes it easy for customers to build the next generation of AI applications with enterprise-grade security and privacy, access to AI tools, and access to foundation models from leading AI companies.

Building AI Applications on AWS

  • Customers have several options when building AI applications on AWS:
    • Use fully managed services like Amazon Bedrock, which provides access to industry-leading models through a single API.
    • Build, train, and deploy their own models on Amazon SageMager.
    • Use foundation models available on AWS Marketplace, which can be easily deployed onto Amazon SageMaker.

AWS Marketplace

  • AWS Marketplace is a curated digital catalog that makes it easy for customers to discover, purchase, and deploy products.
  • It features over 20,000 products from more than 5,000 different sellers, available across 32 different regions.
  • The catalog includes foundation models from leading AI companies, offering a broad range of capabilities such as text generation, text extraction, photorealistic image creation, and classification.

Demonstrating a Generative AI Application

  • The speaker demonstrates an application that leverages two foundation models from AWS Marketplace: a text generation model from AI21 Labs and an image generation model from Stability AI.
  • The application architecture includes:
    • Deploying the foundation models into Amazon SageMaker
    • Deploying Lambda functions to run the event-driven application code and invoke the model endpoints
    • Setting up an Amazon API Gateway endpoint for the application
    • Using Amazon Cognito for user authentication

Application Walkthrough

  • The application provides a user interface with tabs for interacting with the text and image generation models.
  • The "App" tab allows users to provide a JSON input with text prompts and image prompts, and the application will generate a collection of text, images, and audio artifacts.
  • The speaker demonstrates how this application can be used to quickly create marketing campaign concepts, restaurant menus, and bedtime stories.

Benefits of Using AWS Marketplace Foundation Models

  • Using foundation models from AWS Marketplace allows businesses to start building generative AI applications without the need for extensive machine learning expertise.
  • Customers like App Mastery and RealAML have benefited from the ease of use and cost efficiencies of using AWS Marketplace models.

Next Steps

  • The speaker provides QR codes for:
    • A workshop to deploy the demonstrated application
    • Browsing the catalog of generative AI models on AWS Marketplace
    • A workshop for creating and listing foundation models on AWS Marketplace

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