AWS re:Invent }} - From idea to impact: Harness AI agents and tools in AWS Marketplace (AIM3318)

Summary of AWS re:Invent 2025 Presentation: "From idea to impact: Harness AI agents and tools in AWS Marketplace (AIM3318)"

Introduction to Agentic AI

• Agentic AI refers to autonomous software systems that leverage AI to reason, plan, and complete tasks on behalf of humans or systems
• Key capabilities of AI agents include iterative thinking, planning, and combining various tools and components to accomplish tasks
• Underlying ingredients of an AI agent include large language models (LLMs), observability, memory, context, and guardrails

Business Applications of Agentic AI

• Customers are using Agentic AI to automate business processes, improve productivity, and reduce costs
• Key use cases include:
  • Business workflows (e.g. financial reporting, demand forecasting, security incident management)
  • Workplace productivity (e.g. integrations with tools like Zoom and Slack)
  • Innovation and research (e.g. engineering, media, life sciences)

Challenges in Agentic AI Adoption

• Customers face challenges in building vs. buying Agentic AI solutions, including increasing costs, time, security, and integration requirements
• Getting Agentic AI solutions from proof-of-concept to production at scale is also a major hurdle, with Gartner predicting over 40% of Agentic AI projects may be canceled by 2027

AWS Marketplace and Amazon Bedrock Agent Core

• AWS Marketplace now offers an "AI Agents and Tools" category to help customers discover and deploy Agentic AI solutions
• The category includes vendor-hosted agents, agent development platforms, SaaS with embedded agents, and professional services
• Amazon Bedrock Agent Core is a set of modular services that provides the underlying components needed to get Agentic AI solutions into production, including memory, observability, guardrails, and runtime

Integrating Marketplace and Bedrock Agent Core

• Customers can deploy and run Agentic AI solutions using Bedrock Agent Core, which supports both container-based and vendor-hosted solutions
• Bedrock Agent Core's Gateway component provides a security layer, allowing agents to access approved tools and resources
• This integration enables customers to quickly discover, subscribe to, and deploy Agentic AI solutions from AWS Marketplace partners

Real-World Agentic AI Use Cases

• Legal workflows: Processing documents, contracts, and transcribing legal proceedings
• Marketing and e-commerce: Personalization, content generation, image generation
• Engineering and IT: Observability, coding assistance
• Research and development: Supplementing models with additional data sources

Demonstration: Discovering and Deploying an Agentic AI Solution

• Customers can use the AWS Marketplace AI Agents and Tools page to discover relevant solutions for their use cases
• The demonstration showcased the process of:
  1. Discovering and subscribing to the "Articulate LLM IQ Agent" solution on AWS Marketplace
  2. Deploying the solution using Amazon Bedrock Agent Core's Gateway component
  3. Integrating the Kira CLI coding agent with the deployed solution to get recommendations on the best-performing and most cost-effective LLMs for a generative AI application

Key Takeaways

• AWS Marketplace and Amazon Bedrock Agent Core provide a comprehensive platform for customers to discover, deploy, and integrate Agentic AI solutions
• The integration between Marketplace and Bedrock Agent Core simplifies the process of getting Agentic AI solutions from proof-of-concept to production
• Customers can leverage a growing ecosystem of Agentic AI tools and agents to automate business processes, improve productivity, and drive innovation