Santander is a 180-year-old global bank with 200 million customers and $2 trillion in managed assets
Partnered with AWS since 2018 to scale digital transformation and upskill their workforce
Launched the "Level Up" program in Brazil, combining AWS Skill Builder resources with structured learning paths and team-based activities
Saw a significant increase in certifications (from 120 to 700) and improved communication/collaboration among teams
Transformed their investment advisory process, reducing pitch preparation time from hours to minutes using AWS-powered knowledge base
Key Takeaways
Traditional "mandatory" learning approaches are no longer effective, requiring a shift towards continuous, personalized, and collaborative upskilling
AWS Skill Builder provides a comprehensive suite of AI-powered learning experiences, from game-based simulations to hands-on practice and certification preparation
Santander's "Level Up" program demonstrates the impact of combining these tools with structured learning paths and team-based activities
Organizations can leverage these solutions to upskill their workforce, improve productivity, and drive innovation through AI adoption
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