TalksAWS re:Invent 2025 - Crane Worldwide's Multi-Cloud Migration (NTA408)

AWS re:Invent 2025 - Crane Worldwide's Multi-Cloud Migration (NTA408)

Crane Worldwide's Multi-Cloud Migration to AWS

Overview

  • Crane Worldwide is a $3 billion 3PL (third-party logistics) company that moves goods around the world
  • They have over 150 offices in 30+ countries and 4,000 employees
  • Crane's goal was to fuel the pace of innovation and have a secure, reliable, and scalable infrastructure to better serve their customers

Why AWS?

  • Crane chose AWS as their primary cloud platform due to AWS's entrepreneurial DNA and ability to partner closely with Crane
  • Crane's core values of integrity, innovation, execution, partnership, and results aligned well with AWS

The Logistics Landscape

  • Crane deals with multiple modes of transport (air, ocean, ground), warehouses globally, complex customs/tariffs, and the need for real-time visibility and forecasting
  • Crane aims to keep a "human in the loop" for their AI/ML initiatives to leverage the expertise of their logistics professionals

Migration Strategy and Execution

  • Key success factors:
    • Ability to deploy via code (engineering-first approach)
    • Multi-region scalability and redundancy for business continuity
    • Modernization beyond just lift-and-shift
  • Execution approach:
    • Partnered with AWS Professional Services to train Crane's team and lead the initial migration
    • Transitioned to Crane leading the migration efforts with AWS in an advisory role
    • Leveraged managed services from AWS to optimize operations

Technical Approach

Landing Zone and Networking

  • Designed a secure, multi-account landing zone environment with centralized firewall control
  • Used AWS CloudWAN to simplify multi-cloud networking and connectivity, including to Azure
  • Leveraged AWS Local Zones to meet low-latency requirements for vendor applications

Application Migration and Modernization

  • Took a re-platforming approach rather than just lift-and-shift
  • Automated infrastructure and application deployments using Terraform
  • Enabled regional resiliency and the ability to fail over between regions

Innovation and Future Plans

Agentic AI

  • Developed AI "agents" to automate and optimize various logistics processes:
    • Booking agent, locator agent, exceptions agent, predictor agent, negotiator agent
  • Leveraged Amazon Bedrock for secure access to foundation models and enterprise-grade governance
  • Built AI agents that integrate with Crane's existing systems of record

Amazon Kuiper (LEO) Satellite Network

  • Leveraging Amazon's satellite network to provide reliable, low-latency connectivity to Crane's remote locations
  • Enabling business continuity, weather-resistant connectivity, and direct cloud connectivity

Key Results and Metrics

  • 70% increase in deployment capability by automating 10,000+ operations
  • Net-neutral cost impact despite multi-cloud approach
  • Sub-2ms latency for cross-cloud solutions
  • Ability to measure and manage infrastructure drift for improved security and reliability

Conclusion

  • Crane's multi-cloud migration to AWS was driven by a need for speed, reliability, and innovation
  • By partnering closely with AWS and taking a modernization-focused approach, Crane was able to transform their infrastructure and unlock new capabilities
  • Crane's use of Agentic AI and Amazon Kuiper satellite connectivity demonstrate their commitment to staying at the forefront of logistics technology

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