AWS re:Invent 2025 - Engineering at full throttle: How AWS powers Formula 1® (SPF108)

AWS Powers Formula 1 Data and Storytelling

The Scale and Importance of Formula 1 Data

• Formula 1 is a global sport with 857 million fans, about 1 in 8 people on Earth
• The competition is incredibly close, with only a 1.3% difference between the fastest and slowest drivers
• Formula 1 is an "efficiency formula" where teams must do more with less under a cost cap

The Partnership Between AWS and Formula 1

• AWS has been the global partner for Formula 1 since 2019, helping with:
  1. Data-driven racing intelligence and innovation
  2. Fan engagement
  3. Technical transformation of the sport
• AWS technology has helped increase overtaking by 30% and improve storytelling for fans

The Data Journey of a Formula 1 Car

• Each car generates over 1.1 million data points per second during a race
• Formula 1 processes over 5 billion data points across all cars in a race weekend
• This data is captured by 300+ sensors on each car and transmitted to the Event Technical Center (ETC)
• The data is then sent to AWS for real-time processing and analysis

Delivering Insights to Fans

• Formula 1 uses AWS services like Amazon SageMaker, AWS Lambda, and Amazon DynamoDB to process the data and generate insights
• These insights are displayed as "widgets" on the broadcast, providing real-time information to fans
• Key insights include:
  1. Race strategy options and predictions
  2. Competitor analysis and car performance
  3. Pit stop performance and timing

Improving the Racing Experience

• AWS helped Formula 1 develop new car regulations that reduced aerodynamic wake, increasing overtaking by 30%
• The "Track Pulse" tool provides producers with real-time data to enhance the race storytelling
• Generative AI is used to create engaging fan experiences, like the "Illusion" AI-generated racetrack

Business Impact and Outcomes

• The partnership with AWS has led to a 47% increase in viewer understanding and engagement
• Fans can now receive personalized content and insights based on their preferences
• The technical transformation has enabled Formula 1 to be more agile and responsive, returning to racing quickly after the pandemic

Conclusion

The collaboration between AWS and Formula 1 demonstrates how data, analytics, and cloud technologies can revolutionize a global sport, enhancing the fan experience, improving the racing, and driving business success.