AWS re:Invent 2025 - Fast Track to Growth: Leveraging Partner Programs & AWS Marketplace for success

AWS re:Invent 2025 - Fast Track to Growth: Leveraging Partner Programs & AWS Marketplace for Success

The Transformative Era of Gen AI and AI Agents

• AI agents can now reason, plan, and execute with increasing autonomy, solving complex problems and taking action alongside humans
• This is enabling major breakthroughs in fields like drug discovery, real-time translation, and personalized education
• Partners are leveraging these AI capabilities to transform customer outcomes and their own businesses

Partner Profitability and Growth Strategies

• Delivering business outcomes is more differentiated and unlocks higher margins than reselling AWS services alone
• Top performing partners can now earn $7.13 in revenue for every $1 of AWS customer spend, up from $6.40 in 2022
• Key growth strategies for partners:
  1. Expanding range of services offered to customers
  2. Adopting AI to transform both customer solutions and internal operations
  3. Leveraging AWS Marketplace to scale transformational offerings

Migration Acceleration Program (MAP) Enhancements

• MAP provides a structured methodology and funding to help customers migrate to AWS
• Recent enhancements have enabled customers to reach their first migration milestone 41% faster
• New tools like the Experience-Based Accelerator and Countdown Premium are helping speed up migrations
• AWS Transform combines LLMs, graph neural networks, and automated reasoning to modernize critical workloads

Prioritizing Mission-Critical Workloads

• Windows, SAP, and VMware workloads can run more efficiently and scale more easily on AWS
• Migrating Microsoft workloads to AWS can reduce operating costs by 39% on average
• Transitioning to AWS databases and .NET Core can unlock future innovation and cost savings

Managed Service Provider (MSP) Incentives

• MSPs will manage 65% of cloud service provider spending by 2026, worth $443 billion
• Partners working with validated AWS MSPs deliver 3x faster customer growth
• New MSP incentive programs will reward partners for managing customer operations and delivering high-value AWS capabilities

AI-Powered Partner Programs and Enablement

• 82% of partners are already delivering AI solutions, with the biggest profitability boost in this area
• The new Partner Greenfield program provides co-sell support, enablement, and resources to build AI, migration, and security practices
• AWS hosted its first AI Agent Global Hackathon, with over 9,500 developers building 600+ projects using AWS AI tools

AWS Marketplace Innovations

• Enabling solution-based selling through multi-product solutions that combine software, services, and AWS offerings
• Automating private pricing and streamlining procurement with Express Private Offers and Variable Payments
• Expanding global reach with support for local currencies, tax compliance, and end-to-end international transactions
• Improving time-to-value through features like Temporary IAM Delegation and integrations with AWS Agent Core Runtime
• Launching Partner Central 3.0 with a programmatic API-driven approach to partner management and revenue measurement

Key Takeaways

• Partners are seeing significant profitability gains by leveraging AI to transform customer solutions and internal operations
• AWS is investing heavily in migration, modernization, and MSP enablement to help partners drive business outcomes
• The AWS Marketplace is evolving to enable solution-based selling, streamline procurement, and improve customer time-to-value
• New partner programs, APIs, and revenue measurement capabilities are empowering partners to scale their AWS-based businesses