AWS re:Invent 2025 - Fast-track to insights: AWS-SAP data strategy (ANT333)

AWS-SAP Data Strategy: Unlocking Insights Across the Enterprise

The AWS-SAP Partnership

• The AWS-SAP partnership has spanned 17 years, enabling customers to leverage deep integrations for their enterprise use cases.
• AWS offers the broadest set of SAP data platforms, including SAP HANA, Data Sphere, BW, and more, along with AWS native services for security, governance, data pipelines, and generative AI.
• Thousands of customers across industries like healthcare, automotive, technology, and retail run mission-critical workloads on the AWS-SAP stack.

Comprehensive Technology Choices

• Customers have a wide range of options to build their data strategy:
  • SAP data products: SAP Business Data Cloud, SAP Data Sphere, BW
  • AWS native services: AWS Glue, EMR, Redshift, QuickSight, SageMaker
  • ISV providers: Qlik, Tableau, Snowflake, Databricks
• The breadth of choices allows customers to solve virtually any use case, but effectively leveraging this data is key.

Unified Data Lakehouse with Zero ETL

• Customers often struggle with onboarding data from disparate sources due to technical complexity and skill gaps.
• AWS Glue's Zero ETL feature provides a fully managed service to replicate data from various sources, including SAP, into a unified data lakehouse (S3, Redshift).
• Zero ETL automatically creates an initial data snapshot and then provides near-real-time incremental replication, with the ability to select specific data objects to replicate.
• The demo showcased how to set up a Zero ETL integration for SAP purchase order data, with a 15-minute refresh interval, without any coding.
• Zero ETL supports replication from AWS databases, third-party applications like Salesforce, and self-managed databases like Oracle, MySQL, SQL Server, and PostgreSQL.

SAP Business Data Cloud: Unlocking the Power of SAP Data

• SAP Business Data Cloud provides a comprehensive solution to integrate SAP data with non-SAP data, enabling various user personas (application users, analysts, developers) to leverage the data.
• It consists of a lakehouse layer for managing data products, a business data fabric for consumption options (data warehouse, BW modernization, AI/ML), and an application layer for industry-specific and custom intelligent apps.
• Data products are fully managed, semantically-enriched representations of SAP data, available as a SaaS offering.
• The data product economy enables bi-directional data sharing between SAP, customers, and partners through open standards like Open Resource Discovery and Delta Share.
• The architecture decouples data ingestion from consumption, with a medallion-based transformation process to create primary and derived data products.
• Customers can combine SAP data products with non-SAP data to build advanced analytics and AI/ML applications.

Key Takeaways

• The AWS-SAP partnership provides a comprehensive set of data platforms and services to address enterprise data challenges.
• Zero ETL simplifies data onboarding from diverse sources, including SAP, into a unified data lakehouse.
• SAP Business Data Cloud unlocks the power of SAP data by providing semantically-enriched data products and enabling integration with non-SAP data sources.
• The combined AWS-SAP solution empowers customers to fast-track insights and build innovative applications across their enterprise.