AWS re:Invent 2025 - How Adobe & Salesforce enable sustainability initiatives with AWS CCFT (AIM332)

AWS re:Invent 2025 - Sustainability Initiatives with AWS CCFT

AWS Sustainability Overview

• AWS has set ambitious sustainability goals, including:
  • Being net zero carbon by 2040 as part of the Climate Pledge
  • Achieving 100% renewable and carbon-free energy for its operations
  • Being water positive by 2030, replacing more water than it uses
  • Implementing circularity initiatives to recycle and reuse components
• AWS operates a sustainable infrastructure at scale across 120 availability zones, 245 countries, and 38 geographic regions.
• AWS is 4.1 times more energy efficient than on-premises data centers.
• Sustainability is a shared responsibility between AWS and its customers through the Well-Architected Sustainability Pillar.

The Customer Carbon Footprint Tool (CCFT)

• AWS launched the CCFT in 2022 to provide customers visibility into the carbon emissions associated with their AWS usage.
• In response to customer feedback, AWS has continuously enhanced the CCFT:
  • Releasing verified methodology and third-party validation in 2025
  • Providing both market-based and location-based emissions data
  • Expanding to include scope 1, 2, and 3 emissions
• The CCFT ingests data from across AWS to calculate and allocate emissions down to the customer account level.
• Customers can access the CCFT through the AWS Billing Console and export the data for their needs.

Salesforce Sustainability Initiatives

• Salesforce's sustainability goals include being net zero by 2040, reducing scope 1, 2, and 3 emissions, and becoming nature positive.
• Salesforce is rapidly transitioning to the public cloud on AWS to improve the efficiency and sustainability of its infrastructure.
• Key focus areas include:
  • Right-sizing utilization and optimizing for cost and carbon
  • Selecting the most efficient AWS services and regions
  • Developing more efficient and sustainable software code
  • Tracking water usage and e-waste
• Salesforce uses the CCFT data for footprinting, forecasting, trend analysis, and stakeholder reporting.

Adobe Sustainability Initiatives

• Adobe's sustainability strategy is built on three pillars: product, operations, and advocacy.
• Adobe has set targets to reduce scope 1 and 2 emissions by 42% and scope 3 emissions by 52% by 2030.
• Other key sustainability commitments include:
  • 100% renewable electricity by 2025
  • 90% global waste recycling
  • 80% of buildings LEED certified
  • 25% reduction in water consumption
• Adobe leverages the CCFT data to enhance its own sustainability data and reporting, enabling more precise carbon accounting.

Collaboration and Next Steps

• Sustainability is a shared responsibility, and collaboration between AWS, Salesforce, Adobe, and other customers is critical.
• Key areas for continued collaboration and progress include:
  • Increasing data accessibility, granularity, and timeliness in the CCFT
  • Enabling product-level carbon footprinting and AI-specific emissions tracking
  • Developing more tools and APIs to drive actionability and optimization
• AWS is committed to continuously enhancing the CCFT and supporting customers' sustainability initiatives through 2026 and beyond.