AWS re:Invent 2025 - Monetizing agentic AI solutions: A Partner's guide for AI agents & tools-PEX112

Monetizing Agentic AI Solutions: A Partner's Guide

The Evolution of AI

• The presentation discusses the different waves of AI development, from early AI assistants like Claude and ChatGPT to the current era of "Agentic AI".
• Agentic AI refers to autonomous systems that can plan, reason, and take action on behalf of humans, representing a more advanced and capable form of AI.
• The presenters believe that the Agentic AI era will lead to billions of AI agents being deployed, presenting a significant opportunity for partners to leverage this technology.

AWS Services for Agentic AI

• AWS offers a range of services and tools to support partners in building and deploying Agentic AI solutions, including:
  • Applications: Kira, AWS Quicksuite, and the AWS Marketplace
  • Development Tools: AWS Bedrock and AWS Bedrock Agent Core
  • Infrastructure: Amazon SageMaker, Graviton chips, and GPU partnerships
• The presenters highlight the example of DUVA, an ISV partner that built a multi-agent security solution called DUVA AI using AWS Bedrock Agent Core, which was able to resolve 63% of customer security issues autonomously.

Strategies for Monetizing Agentic AI

• The presenters outline four key strategies for partners to consider when monetizing Agentic AI solutions:
  1. Extending: Expanding the scope of existing products with new Agentic AI features, potentially leading to upsell opportunities.
  2. Building: Developing new Agentic AI-powered products and targeting new customer segments, which may involve more risk but also higher revenue potential.
  3. Embedding: Integrating Agentic AI features into existing products as a retention strategy, without necessarily charging extra.
  4. Expanding: Offering complementary Agentic AI-based solutions to existing customers as an additional revenue stream.

Leveraging the AWS Marketplace

• AWS recently launched the AI Agents and Tools Marketplace, a curated digital catalog for customers to discover and purchase Agentic AI solutions.
• The Marketplace offers partners several benefits, including:
  • Flexible pricing models (usage-based and contract-based)
  • Support for various deployment methods (API-based, container-based, and professional services)
  • Tight integration with AWS Bedrock Agent Core, making it easier for customers to integrate partner solutions
• The presenters demonstrate the customer experience of subscribing to and deploying an Agentic AI solution from the Marketplace.

Key Takeaways

• The Agentic AI era represents a significant opportunity for partners to develop and monetize advanced AI solutions.
• AWS provides a comprehensive suite of services and tools to support partners in building and deploying Agentic AI solutions.
• Partners can consider various strategies to monetize Agentic AI, including extending existing products, building new solutions, embedding AI features, and expanding their offerings.
• The AWS Marketplace for AI Agents and Tools provides a curated platform for partners to list and sell their Agentic AI solutions, with flexible pricing and deployment options.
• Integrating with AWS Bedrock Agent Core can further enhance the value proposition for customers and streamline the integration process.