AWS re:Invent 2025 - Optimize software and AI Agent procurement with AWS Marketplace (COP212)

Optimizing Software and AI Procurement with AWS Marketplace

Transforming Procurement with AWS Marketplace

• AWS Marketplace provides a robust catalog of over 30,000 software and AI solutions from 6,000 global sellers.
• Customers can securely source, purchase, and deploy these solutions directly through the AWS Marketplace platform.
• This helps reduce the complexity and risk associated with traditional software procurement and supply chain management.
• AWS Marketplace supports a variety of deployment models, including SaaS, containers, AMIs, and more, to fit diverse customer needs.

Reporting and Insights with the Single Pane of Glass Dashboard

• AWS Marketplace offers a unified "Single Pane of Glass" dashboard built on Amazon QuickSight.
• This dashboard provides procurement teams with comprehensive visibility into all their AWS Marketplace activity, including:
  • Spend and usage tracking
  • License agreement management
  • Insights on product utilization and optimization opportunities
• The dashboard integrates with SSO for secure access and leverages QuickSight's AI capabilities for advanced data analysis.
• Key insights include:
  • Spend and usage trends by product, vendor, and time period
  • Identification of underutilized licenses or duplicated purchases
  • Visibility into which third-party products are deployed on AWS infrastructure

Flexible Procurement Options

• AWS Marketplace now supports transactions in non-USD currencies, including Euro, GBP, JPY, and AUD, to minimize foreign exchange risk.
• The platform also enables customers to create consolidated purchase orders with multiple line items, streamlining the procurement and invoicing process.
• Customers can view both historical and future committed spend through the Single Pane of Glass dashboard, helping with budget planning and approval processes.

AI Agents and Tools in AWS Marketplace

• The AI revolution is accelerating, with 60% of organizations appointing a Chief AI Officer and 50% of budgets committed to generative AI initiatives.
• AWS Marketplace now features a dedicated AI Agents and Tools experience, providing access to thousands of pre-built AI solutions.
• Customers can discover and evaluate these solutions through various channels, including:
  • Conversational discovery within the Marketplace
  • Integrated experiences within the AWS Console
  • Direct procurement through partner websites using "Buy with AWS"
• AWS offers flexible deployment options, from turnkey solutions to custom agent development using services like AWS Bedrock and AWS Agent Core.
• Partnering with AWS Partners can help customers accelerate their AI initiatives, with data showing 30% faster time to production.

Key Takeaways

• AWS Marketplace provides a comprehensive platform to transform software and AI procurement, offering visibility, flexibility, and integration with AWS services.
• The Single Pane of Glass dashboard delivers powerful reporting and optimization insights to procurement teams.
• The growing AI Agents and Tools experience in Marketplace enables customers to quickly discover, evaluate, and deploy pre-built AI solutions.
• Flexible deployment options and integration with AWS services like Bedrock and Agent Core empower customers to build custom AI agents and applications.
• Partnering with AWS Partners can help customers accelerate their AI initiatives and time to production.