AWS re:Invent 2025 - Powering your success through AWS Infrastructure innovations (NET402)

Powering Success Through AWS Infrastructure Innovations

Accelerating the Growth of Shannon Online Store

• Shannon is a fictional online store deployed in the EU West 1 region (Ireland)
• Shannon leverages multiple AWS services and innovations to power its success:
  • CloudFront for web content delivery and dynamic content acceleration
  • CloudFront flat rate plans to avoid surprise bills during peak traffic
  • CloudFront private origin connections to harden the front-end VPC
  • VPC block public access to restrict unintended internet connectivity
  • VPC encryption controls to enforce encryption compliance

Securing Customer Data and Privacy

• AWS has invested in making TLS safer with the S2N TLS library
• AWS is preparing for a quantum-computing future by implementing quantum-safe algorithms in CloudFront, ALB, and NLB
• This provides Shannon's customers with peace of mind about the privacy of their data

Scaling the Network for Demand Spikes

• AWS takes a proactive, redundant approach to network scaling
  • Building new transatlantic cables like FastNet with 320 Tbps capacity
  • Improving network reliability modeling and simulation
  • Integrating traffic engineering across backbone, internet, and EC2 traffic
• This allows Shannon to handle massive traffic spikes without worrying about network capacity or congestion

Protecting Against Bots and DDoS Attacks

• Shannon uses AWS WAF to mitigate bot scraping and DDoS attacks
  • WAF can implement computational challenges to change the economics for bots
  • Automatic DDoS mitigation through the AWS Managed Rule Set
• This protects Shannon's catalog and API endpoints from malicious activity

Enhancing AI-Powered Customer Experiences

• Shannon integrates with a third-party AI assistant called Penny AI
• AWS provides cross-region private link connectivity to securely connect Penny AI to Shannon's data in S3
• AWS ultra-clusters and ultra-switches enable high-performance, reliable ML infrastructure

Key Innovations Powering Shannon's Success

1. CloudFront Flat Rate Plans: Predictable billing for web content delivery, even during traffic spikes
2. VPC Encryption Controls: Automated enforcement of encryption compliance for EC2 instances
3. Quantum-Safe Cryptography: Preparing for a post-quantum future by implementing quantum-resistant algorithms
4. Proactive Network Scaling: Building redundant capacity ahead of demand to ensure reliable performance
5. Integrated Traffic Engineering: Coordinating backbone, internet, and EC2 traffic to avoid congestion
6. Ultra-Clusters and Ultra-Switches: Highly scalable, reliable, and performant ML infrastructure

Business Impact

• Shannon can confidently handle massive traffic spikes without worrying about network capacity or surprise bills
• Shannon's customers enjoy a secure, low-latency experience, even for dynamic content and personalized recommendations
• Shannon can leverage advanced AI capabilities through seamless integration with Penny AI, powered by AWS's high-performance ML infrastructure

Conclusion

AWS continues to innovate at all layers of the infrastructure stack, from physical network components to software-defined traffic engineering and AI-powered services. These innovations enable customers like the fictional Shannon online store to accelerate their growth, enhance security and privacy, and deliver cutting-edge experiences to their users.