AWS re:Invent 2025 - Reimagine business intelligence with Amazon Quick Sight (BIZ228)

Reimagining Business Intelligence with Amazon QuickSight

Overview of Amazon QuickSuite

• QuickSuite is an overarching umbrella that includes QuickSight, Amazon's business intelligence service
• Key capabilities of QuickSuite:
  • Chat agents that can quickly answer questions and provide insights
  • Research capabilities that can gather complex data and insights quickly
  • Dashboards and visualizations in QuickSight
  • Workflow automation with QuickAutomate
  • Secure data storage and governance with QuickSpaces
  • Access to external data sources and web search via QuickIndex

Reimagining Business Intelligence with QuickSight

• Integrating structured and unstructured data sources provides a more complete view for better decision-making
• QuickSight's AI-powered capabilities go beyond "bolted-on" BI tools:
  • Advanced natural language processing to understand complex questions
  • Ability to blend insights from multiple structured and unstructured sources
  • Automatically generate visualizations and dashboards based on natural language prompts
• Key QuickSight capabilities:
  • Interactive dashboards with natural language querying
  • Pixel-perfect reports at scale
  • Conversational data analytics to dive deeper into insights
  • Embedded analytics and custom chat agents for end-user applications

Democratizing Insights with QuickSuite at Intuit

• Intuit's challenges:
  • Barriers to generating insights from complex data
  • Incomplete insights from unstructured data sources
  • Scaling the BI platform to meet growing demands
  • Enabling users to take action on insights
• Intuit's QuickSuite transformation journey:
  • Evaluated use cases across customer success, marketing, risk analytics, and more
  • Enabled a scalable, secure QuickSuite architecture with dev, staging, and production environments
  • Leveraged QuickSight capabilities like embeddings, topic-based Q&A, and custom chat agents
  • Focused heavily on user education and change management
• Key results and benefits:
  • Doubled the number of dashboards and increased author/viewer users
  • Unlocked AI-powered insights from structured and unstructured data
  • Enabled self-service analytics and actions directly from dashboards
  • Improved operational excellence with automated monitoring and governance

Key Takeaways

• QuickSuite provides a unified platform to reimagine business intelligence with AI-powered capabilities
• Integrating structured and unstructured data sources enables more comprehensive insights
• Automation, natural language, and embedded analytics democratize access to data and insights
• Successful QuickSuite adoption requires a methodical transformation approach focused on use cases, enablement, education, and expansion
• Organizations like Intuit have seen significant productivity gains, self-service analytics, and improved decision-making by leveraging QuickSuite