AWS re:Invent 2025 - Research agents in action: From complex business challenge to trusted insights

Summary of AWS re:Invent 2025 - Research Agents in Action

Overview of Quick Research

• Quick Research is an AI-powered business research tool that provides accurate and reliable insights across enterprise data, the web, and premium third-party sources.
• It can be used for a variety of use cases across different business functions, including sales, marketing, policy/regulatory, product management, business analysis, and M&A.
• Quick Research supports a wide range of data sources, including internal company data, web search, and hundreds of premium media outlets and third-party data providers.

Key Features of Quick Research

1. Rapid Research Generation: Quick Research can generate comprehensive 20-30 page research reports in just 20 minutes, dramatically reducing the time required for complex business research.
2. Customizable Research Plans: Users can configure the data sources, prompts, and parameters for the research to tailor it to their specific needs.
3. Iterative Refinement: Users can provide feedback and comments on the research report, and Quick Research will update the report with additional details and analysis.
4. Transparency and Traceability: Quick Research provides detailed source citations and "tracing" functionality to show the logic and reasoning behind complex insights.
5. Summarization: Quick Research can generate concise executive summaries of the research reports for easy sharing and consumption.

Principal Financial Group's Experience with Quick Research

• Principal Financial Group used Quick Research to streamline their fund establishment process, reducing the research timeline from 3-4 weeks to just 1 week.
• The team was surprised to find that Quick Research not only made the research faster, but also allowed them to produce higher-quality, more in-depth research than they previously had time for.
• This led to rapid adoption of Quick Research across the enterprise, with teams from various departments using it for a wide range of research and analysis tasks.
• Key success factors included:
  • Leveraging the persistent research capability to build on previous work
  • Ensuring data governance and security controls for using internal data
  • Providing comprehensive user training on prompt engineering and tool usage
  • Securing early executive sponsorship to enable enterprise-wide scaling

Automating Research with Quick Flows

• Quick Flows is a feature within the Quick Suite that allows users to create automated workflows to streamline repetitive research and analysis tasks.
• Flows can be used to create reusable research prompts, with the ability to pass in input parameters to personalize the research.
• Flows can also incorporate other Quick Suite capabilities, such as generating meeting notes, creating speaking points, and sending updates via Slack or email.
• Flows can be scheduled to run automatically on a recurring basis, enabling proactive research and intelligence gathering.

Astroenica's Use Case: Automated Competitive Intelligence Alerts

• Astroenica, a global biopharmaceutical company, used Quick Flows to automate the process of gathering and summarizing competitive intelligence and market updates.
• Key requirements included:
  • Aggregating real-time insights across multiple named data sources
  • Summarizing the information in a way that is tailored to their specific therapeutic areas and projects
  • Delivering accurate, timely, and relevant updates to executive leadership
• Astroenica's approach involved:
  • Leveraging Quick Research's web crawling capabilities and Quick Automate's UI agents to gather data from the required sources
  • Optimizing the research prompts and analysis to focus on the most recent 24-hour period
  • Consolidating the research outputs, deduplicating, and formatting the information into an executive-ready email
• Next steps for Astroenica include:
  • Transitioning to API-based data sources to improve processing speed
  • Continuing to measure and optimize the precision and accuracy of the research
  • Scaling the solution to cover more therapeutic areas and data sources

Key Takeaways

1. Quick Research can dramatically accelerate and enhance complex business research, enabling teams to explore new strategic questions that were previously too time-consuming.
2. Successful implementation of Quick Research requires a focus on prompt engineering, data governance, user training, and executive sponsorship.
3. Quick Flows can automate repetitive research and analysis tasks, enabling proactive intelligence gathering and freeing up employees to focus on higher-value work.
4. Integrating Quick Suite capabilities, such as research, chat agents, and automated workflows, can transform how organizations approach knowledge management and decision-making.