AWS re:Invent 2025 - Simplify discovery and deployment of software with AWS Marketplace (MAM107)

AWS re:Invent 2025 - Simplify discovery and deployment of software with AWS Marketplace (MAM107)

Overview

• AWS Marketplace is a digital catalog that makes it easy for customers to find, buy, and immediately start using software and services that run on AWS.
• This session explores how AWS Marketplace is evolving to simplify the discovery, procurement, and deployment of software solutions for customers.

Simplified Software Discovery

• AWS Marketplace now offers enhanced search and filtering capabilities to help customers quickly find the right software solutions for their needs.
• New features include:
  • Intelligent search that understands natural language queries
  • Personalized recommendations based on customer usage patterns and preferences
  • Detailed product information and comparison tools to evaluate options
• These improvements make it easier for customers to navigate the growing catalog of over 10,000 software listings.

Streamlined Procurement

• AWS Marketplace has introduced new purchasing and licensing models to provide customers more flexibility.
  • Customers can now subscribe to software on a monthly or annual basis, in addition to one-time purchases.
  • Usage-based pricing options allow customers to pay only for what they consume.
  • Consolidated billing integrates software costs into the customer's existing AWS bill.
• These changes simplify the procurement process and enable customers to align software costs with their business needs.

Seamless Deployment

• AWS Marketplace now offers enhanced deployment capabilities to help customers quickly provision and configure software.
  • Solutions can be deployed directly from the Marketplace catalog into the customer's AWS environment.
  • Automated provisioning and configuration scripts reduce manual setup time.
  • Integration with AWS CloudFormation and other deployment tools enables infrastructure-as-code workflows.
• These features make it easier for customers to adopt and scale software solutions on AWS.

Business Impact

• The enhancements to AWS Marketplace help customers:
  • Discover the right software solutions more efficiently
  • Procure software with greater flexibility and cost control
  • Deploy solutions quickly and seamlessly into their AWS environments
• These improvements ultimately enable customers to accelerate their cloud adoption and digital transformation initiatives by simplifying the process of finding, buying, and using software on AWS.

Real-World Examples

• A large enterprise customer used AWS Marketplace to quickly provision a data analytics platform across multiple business units.
  • The customer was able to evaluate options, subscribe to the solution, and deploy it into their AWS environment in a matter of weeks.
  • This allowed the customer to rapidly scale their data and analytics capabilities to support critical business initiatives.
• A small business customer leveraged AWS Marketplace to adopt a customer relationship management (CRM) solution.
  • The customer was able to find the right CRM tool, purchase a monthly subscription, and integrate it with their existing AWS services.
  • This enabled the customer to enhance their sales and customer service processes without the need for significant upfront investment or IT resources.

Key Takeaways

• AWS Marketplace is evolving to simplify the discovery, procurement, and deployment of software solutions for customers.
• New features like intelligent search, personalized recommendations, and flexible purchasing models make it easier for customers to find and acquire the right software.
• Seamless deployment capabilities, including automated provisioning and integration with AWS tools, enable customers to quickly implement and scale software solutions.
• These improvements help customers accelerate their cloud adoption and digital transformation initiatives by streamlining the process of using software on AWS.