AWS re:Invent 2025 - The Agentic advantage: How AWS Partners unlock AI's full potential (PEX201)

The Agentic Advantage: Unlocking AI's Full Potential with AWS Partners

The Evolution of AI Adoption

• In 2023, the "year of GenAI", AI adoption saw rapid growth across industries, with concentration in use cases like customer support, software development, and general productivity.
• By 2025, AI adoption has expanded significantly, with no industry or use case left untouched, and a shift towards vertical concentration in industries with large amounts of digitized data, repetitive high-friction processes, and specific industry KPIs.
• The next phase of this evolution is Agentic AI, which goes beyond GenAI's role as an assistant to actually performing work autonomously.

The Power of Agentic AI

• Agentic AI represents a significant advancement, moving from GenAI's role as a supporting tool to an autonomous agent capable of completing tasks and workflows.
• Key characteristics of Agentic AI:
  • Ability to access and utilize enterprise data, tools, and APIs
  • Capacity for reasoning, problem-solving, and autonomous decision-making
  • Potential for multi-agent collaboration and coordination
• Agentic AI unlocks new levels of productivity, cost savings, and business transformation, compared to the more limited scope of GenAI.

The Role of Partners in Agentic AI Adoption

• Customers are increasingly reliant on partners, with 90% using partners for Agentic AI initiatives, up from 73% for GenAI.
• Key areas where partners provide critical expertise:
  • Business process understanding and consultative guidance
  • Data strategy, governance, security, and compliance
  • Observability and monitoring of Agentic AI systems
• 35% of organizations are turning to partners due to failed in-house Agentic AI attempts, highlighting the complexity and need for specialized expertise.

AWS Programs for Agentic AI Partners

• AWS provides a comprehensive set of programs and resources to support partners in the Agentic AI journey:
  • AI and Data Knowledge Center: Centralized hub for the latest AWS AI features, services, and partner resources
  • Innovation and Sandbox Credits: Funding and resources for partners to build and test Agentic AI solutions
  • AWS Marketplace: Dedicated section for Agentic AI tools and applications, with support for pricing, procurement, and go-to-market
  • Industry-Aligned Co-Sell Programs: Vertical expertise and joint go-to-market initiatives with AWS field teams
  • Validation and Competency Programs: Certifications that demonstrate partners' Agentic AI capabilities and customer success

Agentic AI Use Cases and Partner Success Stories

• Key Agentic AI use cases:
  • Customer support: Automating lead qualification, case triage, and customer interactions
  • Software development: Accelerating coding, modernization, and migration projects
  • General productivity: Intelligent enterprise search, calendar management, and workflow automation
• Partner success stories:
  • Reply and Tomia: 65% faster bookings and 40% increase in booking completions for a vacation package provider
  • Anthropic and GoDaddy: 600+ developers using an Agentic AI-powered code platform
  • Genpack and Apex: 60% increase in financial crime detection and triage efficiency

Considerations for Agentic AI Adoption

• Shift in software design and development mindset, from human-centric to agent-centric
• Need for business-savvy Agentic AI development skills, beyond just technical expertise
• Importance of data strategy, governance, security, and compliance to enable agent autonomy
• Potential changes in software procurement and pricing models, moving towards outcome-based models