AWS re:Invent 2025 - Unlock new business value with Amazon Quick Sight embedded (BIZ227)

Unlocking New Business Value with Amazon QuickSight Embedded

Overview of Amazon QuickSight

• QuickSight is an AI-powered, serverless business intelligence (BI) and analytics service
• It allows users to unify structured and unstructured data into a single platform
• QuickSight provides capabilities for building interactive dashboards, pixel-perfect reports, and conversational analytics

Key QuickSight Features

• Interactive dashboards and visualizations using advanced charting libraries
• Pixel-perfect report generation in formats like PDF, Excel, and CSV
• Conversational analytics using natural language queries on structured and unstructured data
• Serverless, cloud-native architecture with no infrastructure management

Embedding QuickSight for Enterprises and ISVs

• Enterprises are embedding QuickSight to deploy BI capabilities directly within their business tools and workflows
• ISVs are supercharging their products by embedding QuickSight analytics, leading to higher customer satisfaction and retention
• Embedding capabilities include:
  • Embedding interactive visualizations and dashboards
  • Deploying full-page analytics experiences
  • Embedding email reports
  • Enabling self-service dashboard authoring

Benefits of Embedding QuickSight

1. Scalability: QuickSight can easily scale from tens to hundreds of thousands of users without management overhead.
2. Enterprise Readiness: QuickSight provides robust governance, security, and identity management features.
3. Flexible Deployment: QuickSight offers options for multi-tenant and isolated data architectures.
4. Comprehensive APIs and SDKs: QuickSight provides a rich set of APIs and SDKs for embedding and customizing the experience.
5. Branding and Theming: Custom branding and theming can be applied to the embedded analytics.

NFL's Use of Embedded QuickSight

• NFL uses QuickSight embedded in various fan-facing applications:
  • NextGen Stats: Provides real-time player and game data to fans
  • Digital Athlete: Improves player safety analytics
  • NFL Combine: Delivers interactive dashboards for fans to explore player performance data
  • NFL Draft: Builds conversational analytics chatbot to provide instant insights
• The embedded QuickSight experiences served over 1 million visitors during key NFL events

Moody's Insurance Solutions' Risk Data Lake

• Moody's built a new "Risk Data Lake" product on top of the AWS Intelligent Risk Platform
• Embedded QuickSight provides self-service analytics capabilities for Moody's customers
• Key features:
  • Domain-specific data organization and modeling
  • Drag-and-drop dashboard creation for business users
  • Role-based security and multi-tenancy support
• Future plans include integrating conversational analytics and natural language generation capabilities

Conclusion

• QuickSight's embedded capabilities enable enterprises and ISVs to deliver advanced analytics directly within their applications and workflows
• Customers like NFL and Moody's have seen significant benefits in terms of scalability, security, and self-service analytics
• The roadmap includes continued investment in AI-powered features like natural language interaction and generation to further democratize analytics